A Few Digital Marketing Tips

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Everyone knows that digital marketing is part of the deal these days. When you own a business, you want to have an online presence; however, how much of the things people say about digital marketing are actually important to your business? Here are a few tips and suggestions as to what you should and should not worry about when it comes to marketing your business online. Continue Reading…

Working Person’s Store Keeps Growing


Working Person’s Store added over 6,000 square feet to their South Bend fulfillment operations center, giving them over 23,000 square feet of warehouse space. The additional space to the Working Person’s Store fulfillment location will help facilitate their growing online and direct sales businesses.

Working Person’s Store’s Rewards Program is growing as well. There are over 20,000 members that participated in the program in the last 90 days. The program offers customers ways to earn rewards points by reviewing, sharing, liking, and purchasing products. These points can be used for merchandise sold at workingperson.com. Continue Reading…

Knowing your Customers

Know your Customers Denigear Blog

What is the most important thing when you’re trying to grow your small business? That’s a question many wish they had an answer to and although we can’t give you the correct answer for every business, we do know that knowing your customers and what they want is very high on that list of importance, if not at the top. Once you are in tuned to your customers needs and wants you’ll be able to help them get the most pleasant experience from the service(s) you offer. Continue Reading…

Working Person’s Store Introduces a New Way to Shop Black Friday

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South Bend, IN – Last year Working Person’s Store amped up their Black Friday and Cyber Monday sales and turned them into a five day event, The Fantastic Five. This year, WPS customers are in for an even longer sales event with the Spectacular 7 Sale. For seven days workingperson.com will be introducing new sales every day, including flash sales throughout the day. Continue Reading…

Working Person’s Store Named Best in Class from the Interactive Media Awards

interactive media blog wps

Working Person’s Store is proud to announce that they have won the Best in Class award for Retail from the Interactive Media Awards. The judging process is rigorous with the categories of design, content, feature functionality, usability, and standards compliance. WPS scored 94, 100, 99, 92, and 95 respectively with a total of 480 out of 500 for the retail website. Continue Reading…

WPS Makes the Internet Retailer Mobile 500!

Mobile 500 Denigear Blog

Working Person’s Store has done it again! Coming in at 379 on the 2015 Internet Retailer Mobile 500 list, they are one of the fastest growing online mobile retailers. In today’s world of smartphone, tablets, and the newest phablet, having a site that converts easily on these mobile devices is an absolute necessity. Being in the top 500 of all the E-Commerce companies is one of the greatest honors any online retailer can receive. Continue Reading…

Getting Creative with Your Sales and Coupons!


It’s important to feel valued.  That’s as true in business as it is in life generally. And as a retailer, aside from the great service you offer, a thank-you goes a long way to turning a satisfied customer into a loyal customer. Working Person’s Store does a great job with marketing sales and coupon codes and here are some of the things they do, as well as other suggestions.

Finding ways to show that you value your customers is important, as it shows you care about them and helps build a long-lasting and rewarding relationship. Sales and coupons can make your customers feel really special, they can be fun, insightful, show that you understand the needs of different and specific groups of your customer base and by giving something away you’re making them feel good. Continue Reading…

WPS Welcomes an Online Catalog

working person's store catalog

Working Person’s Store puts out two catalogs a year. Fall/Winter and Spring/Summer. The WPS catalog features the very best there is to offer in workwear and work footwear for both men and women and now the catalog can be accessed online!

The very same catalog that you get in your mail twice a year is now online, which makes the process even easier. Now you can browse, pick what you want, and then you can instantly order because you’re already there. Working Person’s Store wants everyone’s shopping experience to be as easy and enjoyable as possible. Continue Reading…

Making the 2nd 500 List

wps second 500With a record amount of money being spent on Internet shopping, it pays to be an e-commerce business. It is expected that $1.4 trillion will be spent on online shopping by the year 2015 according to cpcstrategy.com. There are so many e-commerce companies that being recognized in the top 1,000 e-commerce retailers of North America is a huge accomplishment. Among the top 1,000 is Working Person’s Store at number 568. Continue Reading…

Community Involvement: Great for Everyone Involved

Community Involvement WPS

No matter the size of your business, company, organization, etc. one thing always rings true; being involved in the community in which you do your business is always a good thing for everyone involved.  Your company can show how appreciated the support of the community is and the community will appreciate the acknowledgement.

First, you’ll want to pick a charity, local sports team, or something of the like to sponsor. If you can afford to, do more than one of these things. For example, you could donate 1% of your profits for the year to your local charity of choice and you could also sponsor one of the local summer baseball teams. When deciding how you would like to give back to your community, picking something relevant to your business is important. Your company will benefit by showing support for the customers that use your company’s services. Continue Reading…

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