Consider the following positive ways you can differentiate your retail business by focusing on any combination of these Unique Selling Propositions (USP). These are intended to help win your customer’s attention to make your retail business the first they think of when they need what you provide.
- Being first to market with new and innovative product
- Stay Relevant, Hot, New
- Attribute ownership in that your business becomes synonymous with the product category
- Leadership in the market and in the community
- Ensure you remind people of your business’s Heritage
- Enforce your Market Specialty and enforce your focus and expertise
- Illustrate how your retail business is Preferred to others by promoting your locations, policies, etc.
- Ensure your entire team has superior Product Knowledge
- Plan 3-4 Unique Promotions annually