Effectiveness Can Be Learned

“In today’s organizations the center of gravity has shifted to the knowledge worker, the person who puts to work what they have  between their ears.”

Principle One

In today’s business world, leaders are expected to get the ‘right things’ done which means they are expected to be effective.

Principle Two

A person’s intelligence, imagination or knowledge is not enough to be effective.  These attributes become effective only through hard, systematic work.

Principle Three

Effectiveness is the specific technology of the knowledge worker within an organization.

Principle Four

Working on the right things is what makes knowledge work effective.

Principle Five

Knowledge workers cannot be closely supervised or in detail, they can only be helped.  They must therefore, direct themselves toward performance and contribution, that is, toward effectiveness.

Principle Six

Every knowledge worker within the modern organization is an executive if, by virtue of their position or knowledge, they are responsible for a contribution that mutually affects the capacity of the organization to perform and to obtain results.  In more specific terms this means one must be capable of seriously affecting the ability of their organization to perform.

Principle Seven

Unless the executive changes the reality around them by deliberate action, the flow of events will determine what to be concerned with and what the executive does.

Principle Eight

Unless the executive works at becoming effective, the realities of their situation (tyranny of the urgent) will push them into futility.

Principle Nine

What the executive needs are criteria which allows one to work on the truly important, that is, on contribution and results, even though the criteria are not found in the flow of events.

Principle Ten

Even the largest organization is unreal compared to the reality of the environment in which it exists.  There are no results within the organization – all are on the outside.

Principle Eleven

The less an organization has to do to produce results, the better it does its job.


If your retail business cannot increase the supply of a resource, it must increase its yield.

Effectiveness is the one tool to make the resources of ability and knowledge yield more and better results.