Serving Our Customers

  1. The Purpose of a Business.
    1. To create new customers and maintain existing customers.
  2. What Do We Value That Separates Us From the Rest?
    1. Fanatical Customer Service.
      1. Comfort and Fit story.
      2. 20-10 rule.
      3. 5 second rule.
      4. Offer one-stop solutions.
      5. Take customers to product; never point.
      6. The “last”ing impression.
    2. Our Image.
      1. Retail is detail.
      2. Dress for success.
      3. Walk with a sense of purpose.
      4. Don’t look busy: Be busy.
      5. Watch your words.
      6. Stay focused.
      7. Cleanliness.
    3. Our Product.
      1. Unparalleled selection.
      2. If we don’t have it we’ll get it.
      3. Guaranteed low pricing.
  3. 5 Steps to helping a Working Person’s Store customer.
    1. Greet.
      1. Ask open-ended questions.
    2. Qualify.
      1. Determine customers needs- never over sell.
    3. Suggest applicable products.
      1. Features vs. Benefits
    4. Fitting.
      1. Follow proper fitting guidelines.
    5. Recommend accessories.
      1. Nobody wears shoes and no socks.
      2. Leather must be conditioned to last properly.
      3. Layering is the key to staying warm.