It’s important to feel valued. That’s as true in business as it is in life generally. And as a retailer, aside from the great service you offer, a thank-you goes a long way to turning a satisfied customer into a loyal customer. Working Person’s Store does a great job with marketing sales and coupon codes and here are some of the things they do, as well as other suggestions.
Finding ways to show that you value your customers is important, as it shows you care about them and helps build a long-lasting and rewarding relationship. Sales and coupons can make your customers feel really special, they can be fun, insightful, show that you understand the needs of different and specific groups of your customer base and by giving something away you’re making them feel good.
The skill is knowing when and how to use the coupons and sales – and when to send them out or promote them. If it fits into a joined up approach to your communications strategy, then your customers are going to be ready for it, expect it, and it’s going to feel natural and even, if you’re doing it really well, like a nice surprise!
Here are a few ways you could think about using sales and coupons to bring your customers close to you and more importantly, increase your revenue and customer retention.
1. ‘Man it’s slow right now – how do we get things moving?’
We all have a slow period, right? And we all know when they are, depending on what we’re selling and to whom. So how do we ramp up interest and drive some sales? Well of course, it depends on what your business is and what service you offer. But let’s say you’re a restaurant, your slow season arrives and you want to get people in and ordering food. You might want to send out a coupon for a free bottle of wine with every meal for two.
Whatever it is you do, throw something in to sweeten the deal. It’ll drive engagement, encourage spending, and that nice gesture resonates for a long time with any customer.
2. ‘Thanks for buying Y from us, if you’re interested in taking a look at X, we’ll give you a great deal.’
A thank you as we’ve discussed is great – always. It shows you appreciate the customer and their custom, but it also reassures them that they made a good choice. But your thank you is also an opportunity to show you understand your customer and depending on how much you know about your different customers, it’s also a great way to draw their attention to some of the other lines you carry. And what better way to do that, than by offering them an enticement to do so? It raises awareness, it shows you’re intuitive, and you’ve encouraged another sale.
3. ‘We’re proud to announce the arrival of X – and before we start selling it to everyone else, we wanted you to have the chance to get it first… and cheaper!’
You’ve just received a shipment of the newest range of product and you’re really confident it’ll be a great seller. One way to get it moving is to announce to your customers via a coupon or a sale, the chance to buy the product almost as if it were a secret pre-launch sale – all for a reduced, but strictly limited, price.
This exclusivity makes them feel special, that they’re getting the latest news and the inside track. It’s also a really great way to get a read as to whether or not there’s demand for the product you’re about to launch.
4. ‘This stuff feels like it’s been here for ever!”
It happens to us all – there’s just some stock that never seems to turn. This is a great opportunity to get creative with your coupons or a sale again. You’re in fashion, you’ve got a bunch of dresses and shoes you just don’t seem to be able to get rid of. It’s not because it isn’t great stuff – it’s just taking up room and there’s stuff coming in that you know will go quicker.
So you use coupon or a sale to combine some new stock and a bunch of the other stuff too. Maybe it’s an invite to a special launch night, with free wine and nibbles and an exclusive discount off everything – to celebrate the new arrivals and take a look with a chance to buy it all at a great value.
And it’s only available to your loyal customers – no one else. Way to make someone feel special eh? And of course, a little light encouragement with a glass of wine or two and some on-the-night additional discounts for the older stuff really won’t harm you at all.
Put simply – if you’ve done the numbers, whatever you’re offering in the sale or with a coupon is covered off in the amount of increased sales you get – so get creative.
And as we’ve covered earlier, if the amount of coupons and sale notices you send out happens in a good rhythm, on customers’ birthdays, anniversaries, post-purchase thank-you’s, or even a post sign-up confirmation – it’ll feel natural to them and they’ll be more likely to use it. Don’t just send them out for the sake of it. Ultimately, that’s a mighty good way to get your email dropped straight in the trash, without even being opened.
Make your offers time sensitive – ‘open ended’ often means ‘forgotten about altogether.’
And gather as much information you can about your customers, whenever the opportunity to do so arises. Knowing who they are means you can direct the appropriate offers and coupons directly to them, in a way that makes them feel you’ve really thought about them.
But whatever you do, don’t underestimate the power of a good sale and coupons. Depending on what you need them to do, they’re a powerful tool and an effective and inclusive piece of your communications with your customers. So take stock, work out how you want to use them, and get out there. Put simply, don’t be afraid to get creative!