Everyone knows that digital marketing is part of the deal these days. When you own a business, you want to have an online presence; however, how much of the things people say about digital marketing are actually important to your business? Here are a few tips and suggestions as to what you should and should not worry about when it comes to marketing your business online.

Do you need a mobile app?

The question here is really, are your customers shopping on their mobile devices? Mobile is huge, but not every business needs to have an app. Do a bit of research on your customer base and decide whether or not it is worth the time and money to make an app for your business. If you find you won’t benefit tremendously from having a mobile app, put those marketing dollars into something that you know will benefit your business.

Should you have a social media presence and where should you be?

With so many social mediums these days, it’s hard to know where you need to be to reach your customers. Again, this will take a bit of research, but once you’re able to find out where your customers spend their internet time, you’ll be able to decide what mediums will benefit your business the most. Do a survey. Ask your customers personally if you have contact with them. Have your call center (if you have one) ask some questions. All of these things will help you get to where you need to be.

Does digital marketing overwhelm you?

Don’t let it! Treat digital marketing just like any other marketing platform. Use it when it makes sense for your business. Not every digital platform is for every business. It will take a bit of work to figure out what is best for your business, but once you’ve figured it out, you’ll know exactly where to put your digital marketing dollars.

Finally, be sure to budget your social media and digital marketing costs. Keep track of what happens through these mediums. Are you selling products by advertising through Facebook? If so, you might want to focus on that medium more than the others. Don’t let digital marketing scare you. It’s just another way to get your business out in the ether.