Your business needs to have an SEO strategy in place if you want to succeed in online marketing. SEO is made up of several rules to follow to help you improve the quality of your website and ultimately drive more traffic to it. You may think you’ve mastered your SEO approach but it’s worth your time to evaluate if there’s anything you’re missing.
Here are five common ways that marketers err when it comes to SEO:
- Keyword Stuffing
Well-placed keywords that are carefully sprinkled throughout quality content can be to your advantage. Conversely, dumping keywords into every sentence can actually work against you. According to Google, over-using keywords–or keyword stuffing–can hurt your keyword performance. This technique also turns users away because of the hard-to-read content.
- Bad Internal Links
Similar to keyword stuffing is the blunder of adding too many internal links. It may be tempting to place links to your top-performing content but you need to be sure that the destination is relevant and natural for the user reading the current page. Search engines and viewers alike disapprove of overused internal links.
- Not Promoting your Content
You can create unique and compelling content but without promotion your users won’t find it. Create a strategy on how you’ll share your stories with a mix of social media, paid distribution and email lists. Make sure it’s easy for your users to share your content with the “Share on Facebook” or “Tweet This” buttons.
- Forgetting Title Tags and Meta Descriptions
Title tags and meta descriptions are essential optimizing factors of SEO. Title tags help search engines understand what your page is about, and they are the first impression people have of your page. Well written meta descriptions can entice people to click through to your site, which in turn influences your rankings.
- Not Reviewing Analytics
When you’re on the daily grind, taking time to review your analytics may not seem like priority number one, but it is a key way for you to see your ROI on SEO. You can find key data like how many customers are visiting your page on specific day or time period and see if you’re improving or not. You can also discover where your traffic is coming from and what keywords are working for you.
Sharpening your SEO skills can help you find real results. Have you committed any of these mistakes? What other ways do marketers get it wrong when it comes to SEO? Share with us in the comments.