Getting Creative with Your Sales and Coupons!


It’s important to feel valued.  That’s as true in business as it is in life generally. And as a retailer, aside from the great service you offer, a thank-you goes a long way to turning a satisfied customer into a loyal customer. Working Person’s Store does a great job with marketing sales and coupon codes and here are some of the things they do, as well as other suggestions.

Finding ways to show that you value your customers is important, as it shows you care about them and helps build a long-lasting and rewarding relationship. Sales and coupons can make your customers feel really special, they can be fun, insightful, show that you understand the needs of different and specific groups of your customer base and by giving something away you’re making them feel good. Continue reading Getting Creative with Your Sales and Coupons!

WPS Welcomes an Online Catalog

working person's store catalog

Working Person’s Store puts out two catalogs a year. Fall/Winter and Spring/Summer. The WPS catalog features the very best there is to offer in workwear and work footwear for both men and women and now the catalog can be accessed online!

The very same catalog that you get in your mail twice a year is now online, which makes the process even easier. Now you can browse, pick what you want, and then you can instantly order because you’re already there. Working Person’s Store wants everyone’s shopping experience to be as easy and enjoyable as possible. Continue reading WPS Welcomes an Online Catalog

Making the 2nd 500 List

wps second 500With a record amount of money being spent on Internet shopping, it pays to be an e-commerce business. It is expected that $1.4 trillion will be spent on online shopping by the year 2015 according to There are so many e-commerce companies that being recognized in the top 1,000 e-commerce retailers of North America is a huge accomplishment. Among the top 1,000 is Working Person’s Store at number 568. Continue reading Making the 2nd 500 List

Community Involvement: Great for Everyone Involved

Community Involvement WPS

No matter the size of your business, company, organization, etc. one thing always rings true; being involved in the community in which you do your business is always a good thing for everyone involved.  Your company can show how appreciated the support of the community is and the community will appreciate the acknowledgement.

First, you’ll want to pick a charity, local sports team, or something of the like to sponsor. If you can afford to, do more than one of these things. For example, you could donate 1% of your profits for the year to your local charity of choice and you could also sponsor one of the local summer baseball teams. When deciding how you would like to give back to your community, picking something relevant to your business is important. Your company will benefit by showing support for the customers that use your company’s services. Continue reading Community Involvement: Great for Everyone Involved

The Internet and Your Company

The Internet and your Company

These days, it is nearly impossible to be away from the Internet. Every company, regardless of the size, should have a webpage at the very least. By using the Internet and having what your business offers on a website can bring your company more profits than you could have 20 years ago by just advertising locally. Today the world wide web offers your company just that, THE WORLD!

Last week we touched on social media and that is a huge part of the online presence; however, there are many other ways to utilize the Internet. Having a website dedicated to your company is a huge aspect of having an online presence. Now, how do you go about getting a website? There are a few options, but always keep in mind what is most cost effective for your company. Do you have someone capable of building a site and do you have the capital to pay them? If so, that is your answer. There are also free websites that give you templates and walk you through making your own site. As always, do your research. Talk with your team and decide what would be the best for your company. Continue reading The Internet and Your Company

Advertising on Social Media

Advertising on social mediaSo, you’ve probably heard that social media is a free way to advertise and in a sense this is a true statement. You can represent your business through your social media sites all you want and not pay a cent, but if you want all of your followers and their friends to see your ad, you are going to want to spend some money. Although you will be spending money, the money spent is significantly less than what your business would spend for radio or television spots.

At Working Person’s Store, we have tried many different avenues when it comes to advertising on social platforms. Everything from Promoted Tweets on Twitter, LinkedIn Ads, to paying to promote on Facebook. We’ve also used Yelp promotions. Just like choosing what social media sites you want to use, choosing which mediums to advertise through is an elimination process. Some will work for your business and some will not. Continue reading Advertising on Social Media

Social Media: How to get Started

Social Media Site Selection

The future of retail is all about being available on the device and medium your customers use and that can mean different combinations based on the time of day.  As social media evolves, we retailers must determine where we need to be to connect with our customers.

There are many social media sites available to us and new sites are on the way that focus on specific topics of conversation.  You may find yourself asking where should you begin as we do in that we find we can’t do a great job distributing our message effectively as the number of outlets continues to grow.

The thing we focus on most regarding social media sites is demographics and we conduct research on which social sites a particular demographic uses.  We have found that Facebook is universal in that the majority of our audience have a Facebook account. Now, that doesn’t mean they use it a lot, but most have one.  As a result, maintaining a business Facebook page is productive for us.

With so many other mediums to choose from, how do you make the best choices for your retail business? Let’s say your demographic is tech savvy women ages 18-45. Pinterest could be a great option for businesses with this demo. There is also Twitter, Google+, Instagram, Wanelo, YouTube, LinkedIn, and many more. Do your research and find out where you fit into the spectrum of these mediums.

Continue reading Social Media: How to get Started

NRF Concerned with Lower Consumer Confidence ….


According to the National Retail Federation (NRF), many consumers spent very little due to cold weather throughout the country and due to a risky fiscal policy. The NRF has made an estimate that March retail sales decreased 0.2 percent seasonally adjusted from last month, whereas increased about 1.6 percent unadjusted year-around. Furthermore, weaker March retail sales did not affect the sales of automobiles, restaurants and gas stations.

NRF President and CEO Mr. Matthew Shay explained that Retail is that important vehicle which is driving our economy, but the speed of this vehicle is in the hands of a consumer. In such an uncertain situation, where fiscal policy is being perceived as risky and harmful, there is a pressing Continue reading NRF Concerned with Lower Consumer Confidence ….

Capturing the Attention of Your Plugged-in Audience


With the popularity of tablets and smartphones, marketers may need to change their strategies to capitalize on trend. Tablet and smartphone usage is widespread and doesn’t seem to be going anywhere as society becomes more open to multitasking and more accommodating to our short attention spans. Nielsen reports that people who own these devices are not using them alone, in fact, the numbers show that a vast majority of tablet and smartphone owners are using these devices while watching TV. According to Peter Koeppel of Koeppel Direct, marketers must embrace this new dual-screen reality and use it to their advantage.

How can we capture the attention of our audience when it seems like it is being pulled in so many directions? Continue reading Capturing the Attention of Your Plugged-in Audience

Wolverine World Wide Outperforms Expectations


Wolverine earned great Q1 revenues worldwide as Sperry Top-Sider, Merrell and Saucony showed astonishing performance. These brands were added in October 2012 as part of the acquisition of Collective Brand’s PLG segment.  The PLG acquisition delivered more than expected earnings accrual in first quarter for Wolverine.

Despite the Q1 results, Wolverine’s management provided a cautious outlook toward the future.  Wolverine boots has world famous quality; even then, this brand has maintained a cautious attitude and strict guidelines have been given for this year revenue. Wolverine estimates its full year revenue to be about $2.7 billion to $2.775 billion, which shows a revenue growth in the range of 6-9 percent.

Wolverine’s SVP and CFO, Mr. Don Grimes said, “The cool weather in early spring in the U.S. will put pressure on reorders in Q2, and retailers are clearly cautious about the back half of the year”.

Wolverine’s Chairman, CEO and President, Mr. Blake Krueger said, “However, many domestic retailers have only just begun to sell spring product. This fact, coupled with some of the other global macro challenges, leads us, despite our over performance in Q1, to be appropriately cautious as we wait for trading conditions to unfold through the rest of the year”.

Wolverine boots and its other accessories have marked a great success in their market and still gaining momentum towards better results than other brands for fiscal 2013 – 2014. It seems Wolverine is well aware of future challenges thus, cautiously integrating the best efforts to reach the overall goals.