NRF Concerned with Lower Consumer Confidence ….


According to the National Retail Federation (NRF), many consumers spent very little due to cold weather throughout the country and due to a risky fiscal policy. The NRF has made an estimate that March retail sales decreased 0.2 percent seasonally adjusted from last month, whereas increased about 1.6 percent unadjusted year-around. Furthermore, weaker March retail sales did not affect the sales of automobiles, restaurants and gas stations.

NRF President and CEO Mr. Matthew Shay explained that Retail is that important vehicle which is driving our economy, but the speed of this vehicle is in the hands of a consumer. In such an uncertain situation, where fiscal policy is being perceived as risky and harmful, there is a pressing Continue Reading…

Capturing the Attention of Your Plugged-in Audience


With the popularity of tablets and smartphones, marketers may need to change their strategies to capitalize on trend. Tablet and smartphone usage is widespread and doesn’t seem to be going anywhere as society becomes more open to multitasking and more accommodating to our short attention spans. Nielsen reports that people who own these devices are not using them alone, in fact, the numbers show that a vast majority of tablet and smartphone owners are using these devices while watching TV. According to Peter Koeppel of Koeppel Direct, marketers must embrace this new dual-screen reality and use it to their advantage.

How can we capture the attention of our audience when it seems like it is being pulled in so many directions? Continue Reading…

Wolverine World Wide Outperforms Expectations


Wolverine earned great Q1 revenues worldwide as Sperry Top-Sider, Merrell and Saucony showed astonishing performance. These brands were added in October 2012 as part of the acquisition of Collective Brand’s PLG segment.  The PLG acquisition delivered more than expected earnings accrual in first quarter for Wolverine.

Despite the Q1 results, Wolverine’s management provided a cautious outlook toward the future.  Wolverine boots has world famous quality; even then, this brand has maintained a cautious attitude and strict guidelines have been given for this year revenue. Wolverine estimates its full year revenue to be about $2.7 billion to $2.775 billion, which shows a revenue growth in the range of 6-9 percent.

Wolverine’s SVP and CFO, Mr. Don Grimes said, “The cool weather in early spring in the U.S. will put pressure on reorders in Q2, and retailers are clearly cautious about the back half of the year”.

Wolverine’s Chairman, CEO and President, Mr. Blake Krueger said, “However, many domestic retailers have only just begun to sell spring product. This fact, coupled with some of the other global macro challenges, leads us, despite our over performance in Q1, to be appropriately cautious as we wait for trading conditions to unfold through the rest of the year”.

Wolverine boots and its other accessories have marked a great success in their market and still gaining momentum towards better results than other brands for fiscal 2013 – 2014. It seems Wolverine is well aware of future challenges thus, cautiously integrating the best efforts to reach the overall goals.



Telling a compelling story is an art of persuading people. Story not only conveys information but it is also meant to stimulate and ignite the listener’s emotions. It is hard to persuade a listener through a story. An intellectual can create lists or intertwine networks of logical information and it takes very little creativity to create an argument with a conventional tone and style. However, a story, with the power to occupy minds for a long time, demands a dramatic and vivid approach of storytelling. If you have the skills to put together and interlink the ideology and principles of a good storytelling, then you can make your listeners give you a standing ovation and a huge round of applause just in the middle, rather than making them tune you out.

For example, think of a story of an online retailer, suppose we name it, suppose its CEO has to persuade some bankers to make an investment in his company. He could create an argument that his company has made a discovery of a content technique that guarantees page one rankings. He put to display many slides depicting the size of market, the business strategy, the organizational chart and a variety of other Continue Reading…

What Not To Do When Reporting To Management


It is a daily routine of many professionals to make presentations in front of their bosses.

The chief strategy officer for N2growth, Mike Myatt has composed a list of top ten points that can help you tick off CEOs and will make you aware of the methods to avoid them. Here is that list:

  1. Killing the Boss’s time: If you are not ready for making presentation, then ask for some extension. Never make an unprepared attempt in front of the management, it will ruin your impression and you might not get a second chance. In case you extemporize, the chances of making mistakes get so high. When CEO’s guess that a presenter is extemporizing, and they often do then they might even play some mind games with you.
  2. Delivering twisted and half-truths: Do make the presentation that gives an impression of perfection but do not deliver twisted or half-truths. Make sure that all presented facts are precise and derived from a genuine source. Never undertake the statements that you cannot guarantee, e.g., this agenda will assure the 50 percent decrease in the injury rate. Continue Reading…

Online Sales Tax Tops Agenda

Online Sales Tax

Online sales tax is a very hot topic these days and the interesting thing about it is that it has never been discussed with such excitement ever before. Representatives of many online retailers like eBay, and have made statements about online sales tax, which, in short, gives the view that there is a very slight chance of a federal bill to be passed before the national elections. Unfortunately, that didn’t happen.  Regarding this matter, few supporting groups are also demanding a specific resolution.

The president of, Jonathan Johnson said about the online sales tax that some view it as a new tax even though it is not. Likewise, eBay’s senior director of federal government relations Brian Bieron presented his perspective about the online sales tax and said there is more energy behind doing something now more than ever. A number of laws have been sanctioned in New York, California, Connecticut, Illinois, Rhode Island, North Carolina, and Arkansas. Legislation is being proposed in Florida, Indiana, Kansas and other states, whereas some states are considering this legislation. Continue Reading…

Mobile Privacy

Mobile Privacy And Your Customers

We are living in the information age, and daily we share lots of information with the people around us like our colleagues, neighbors, friends and family. The sharing of information has now become the way of our life; some information is shared freely in the form of photos, ideas, opinions and our visits to different places, but there is also some information that we want to keep private. Privacy is most wanted thing in this information age, as the sharing experiences have completely changed.

In order to promote the products and make them more desirable for the consumer, marketers require some specific information. The liability that comes along with such specific information should be taken into consideration. The involvement in the legal proceedings is not good for the marketer, so this is why you should only consider the information you really need and never forget to ask for consumer’s consent. Asking for consumer’s consent will have a positive impact on your customers; this action will make them feel like a contributor and a helper for your company.  Customers generally feel good about these activities and actually enjoy them. Continue Reading…

Five Figures to Help You Fine-Tune Your Email Marketing Campaign


Nobody likes a crowded inbox, but email marketing still proves to be effective – when done correctly. Potential customers may be bombarded with email ads, but they are still sorting through them and taking companies up on their best offers. So, how do you make sure that yours is the email that they open? Furthermore, how can you make sure that, once they open it, they click the link and make the purchase?

The answer is all in the numbers. Though you may collect a substantial amount of data on your email campaigns, there are 5 figures that are the most important to focus on: time of day, open rate, click rate, click-to-open rate and conversion rate.

Continue Reading…

American Moms Hold the Smartphones and the Buying Power


New information from may change your mind about who you aim your marketing efforts to. According to Hightable, women are the primary decision-makers when it comes to consumer spending in American households. From home decor to cars, women, particularly mothers, are making on average 83-87 percent of all purchase decisions. They even top men in categories such as home-improvement projects and electronics. Continue Reading…

The Grey Areas of Consumer Sentiment

Customer Service Practices

How easy would it be if all consumer-posted comments online could fall into simple categories, positive and negative? If they were this black and white, social analytics software companies would not have the difficult task of reading into all of the grey areas of consumer sentiment. The truth is, however, there is a wide range of consumer sentiment that puts even the most sophisticated natural language processing technologies to the test.
Continue Reading…

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