The Internet and Your Company

The Internet and your Company

These days, it is nearly impossible to be away from the Internet. Every company, regardless of the size, should have a webpage at the very least. By using the Internet and having what your business offers on a website can bring your company more profits than you could have 20 years ago by just advertising locally. Today the world wide web offers your company just that, THE WORLD!

Last week we touched on social media and that is a huge part of the online presence; however, there are many other ways to utilize the Internet. Having a website dedicated to your company is a huge aspect of having an online presence. Now, how do you go about getting a website? There are a few options, but always keep in mind what is most cost effective for your company. Do you have someone capable of building a site and do you have the capital to pay them? If so, that is your answer. There are also free websites that give you templates and walk you through making your own site. As always, do your research. Talk with your team and decide what would be the best for your company. Continue Reading…

Advertising on Social Media

Advertising on social mediaSo, you’ve probably heard that social media is a free way to advertise and in a sense this is a true statement. You can represent your business through your social media sites all you want and not pay a cent, but if you want all of your followers and their friends to see your ad, you are going to want to spend some money. Although you will be spending money, the money spent is significantly less than what your business would spend for radio or television spots.

At Working Person’s Store, we have tried many different avenues when it comes to advertising on social platforms. Everything from Promoted Tweets on Twitter, LinkedIn Ads, to paying to promote on Facebook. We’ve also used Yelp promotions. Just like choosing what social media sites you want to use, choosing which mediums to advertise through is an elimination process. Some will work for your business and some will not. Continue Reading…

Social Media: How to get Started

Social Media Site Selection

The future of retail is all about being available on the device and medium your customers use and that can mean different combinations based on the time of day.  As social media evolves, we retailers must determine where we need to be to connect with our customers.

There are many social media sites available to us and new sites are on the way that focus on specific topics of conversation.  You may find yourself asking where should you begin as we do in that we find we can’t do a great job distributing our message effectively as the number of outlets continues to grow.

The thing we focus on most regarding social media sites is demographics and we conduct research on which social sites a particular demographic uses.  We have found that Facebook is universal in that the majority of our audience have a Facebook account. Now, that doesn’t mean they use it a lot, but most have one.  As a result, maintaining a business Facebook page is productive for us.

With so many other mediums to choose from, how do you make the best choices for your retail business? Let’s say your demographic is tech savvy women ages 18-45. Pinterest could be a great option for businesses with this demo. There is also Twitter, Google+, Instagram, Wanelo, YouTube, LinkedIn, and many more. Do your research and find out where you fit into the spectrum of these mediums.

Continue Reading…

NRF Concerned with Lower Consumer Confidence ….

national-retail-federation-logo

According to the National Retail Federation (NRF), many consumers spent very little due to cold weather throughout the country and due to a risky fiscal policy. The NRF has made an estimate that March retail sales decreased 0.2 percent seasonally adjusted from last month, whereas increased about 1.6 percent unadjusted year-around. Furthermore, weaker March retail sales did not affect the sales of automobiles, restaurants and gas stations.

NRF President and CEO Mr. Matthew Shay explained that Retail is that important vehicle which is driving our economy, but the speed of this vehicle is in the hands of a consumer. In such an uncertain situation, where fiscal policy is being perceived as risky and harmful, there is a pressing Continue Reading…

Capturing the Attention of Your Plugged-in Audience

dual-screen-marketing-reality

With the popularity of tablets and smartphones, marketers may need to change their strategies to capitalize on trend. Tablet and smartphone usage is widespread and doesn’t seem to be going anywhere as society becomes more open to multitasking and more accommodating to our short attention spans. Nielsen reports that people who own these devices are not using them alone, in fact, the numbers show that a vast majority of tablet and smartphone owners are using these devices while watching TV. According to Peter Koeppel of Koeppel Direct, marketers must embrace this new dual-screen reality and use it to their advantage.

How can we capture the attention of our audience when it seems like it is being pulled in so many directions? Continue Reading…

Wolverine World Wide Outperforms Expectations

wolverine-world-wide

Wolverine earned great Q1 revenues worldwide as Sperry Top-Sider, Merrell and Saucony showed astonishing performance. These brands were added in October 2012 as part of the acquisition of Collective Brand’s PLG segment.  The PLG acquisition delivered more than expected earnings accrual in first quarter for Wolverine.

Despite the Q1 results, Wolverine’s management provided a cautious outlook toward the future.  Wolverine boots has world famous quality; even then, this brand has maintained a cautious attitude and strict guidelines have been given for this year revenue. Wolverine estimates its full year revenue to be about $2.7 billion to $2.775 billion, which shows a revenue growth in the range of 6-9 percent.

Wolverine’s SVP and CFO, Mr. Don Grimes said, “The cool weather in early spring in the U.S. will put pressure on reorders in Q2, and retailers are clearly cautious about the back half of the year”.

Wolverine’s Chairman, CEO and President, Mr. Blake Krueger said, “However, many domestic retailers have only just begun to sell spring product. This fact, coupled with some of the other global macro challenges, leads us, despite our over performance in Q1, to be appropriately cautious as we wait for trading conditions to unfold through the rest of the year”.

Wolverine boots and its other accessories have marked a great success in their market and still gaining momentum towards better results than other brands for fiscal 2013 – 2014. It seems Wolverine is well aware of future challenges thus, cautiously integrating the best efforts to reach the overall goals.

Storytelling

storytelling

Telling a compelling story is an art of persuading people. Story not only conveys information but it is also meant to stimulate and ignite the listener’s emotions. It is hard to persuade a listener through a story. An intellectual can create lists or intertwine networks of logical information and it takes very little creativity to create an argument with a conventional tone and style. However, a story, with the power to occupy minds for a long time, demands a dramatic and vivid approach of storytelling. If you have the skills to put together and interlink the ideology and principles of a good storytelling, then you can make your listeners give you a standing ovation and a huge round of applause just in the middle, rather than making them tune you out.

For example, think of a story of an online retailer, suppose we name it WorkwearPros.com, suppose its CEO has to persuade some bankers to make an investment in his company. He could create an argument that his company has made a discovery of a content technique that guarantees page one rankings. He put to display many slides depicting the size of market, the business strategy, the organizational chart and a variety of other Continue Reading…

What Not To Do When Reporting To Management

reporting-to-management

It is a daily routine of many professionals to make presentations in front of their bosses.

The chief strategy officer for N2growth, Mike Myatt has composed a list of top ten points that can help you tick off CEOs and will make you aware of the methods to avoid them. Here is that list:

  1. Killing the Boss’s time: If you are not ready for making presentation, then ask for some extension. Never make an unprepared attempt in front of the management, it will ruin your impression and you might not get a second chance. In case you extemporize, the chances of making mistakes get so high. When CEO’s guess that a presenter is extemporizing, and they often do then they might even play some mind games with you.
  2. Delivering twisted and half-truths: Do make the presentation that gives an impression of perfection but do not deliver twisted or half-truths. Make sure that all presented facts are precise and derived from a genuine source. Never undertake the statements that you cannot guarantee, e.g., this agenda will assure the 50 percent decrease in the injury rate. Continue Reading…

Online Sales Tax Tops Agenda

Online Sales Tax

Online sales tax is a very hot topic these days and the interesting thing about it is that it has never been discussed with such excitement ever before. Representatives of many online retailers like eBay, Overstock.com and Amazon.com have made statements about online sales tax, which, in short, gives the view that there is a very slight chance of a federal bill to be passed before the national elections. Unfortunately, that didn’t happen.  Regarding this matter, few supporting groups are also demanding a specific resolution.

The president of Overstock.com, Jonathan Johnson said about the online sales tax that some view it as a new tax even though it is not. Likewise, eBay’s senior director of federal government relations Brian Bieron presented his perspective about the online sales tax and said there is more energy behind doing something now more than ever. A number of laws have been sanctioned in New York, California, Connecticut, Illinois, Rhode Island, North Carolina, and Arkansas. Legislation is being proposed in Florida, Indiana, Kansas and other states, whereas some states are considering this legislation. Continue Reading…

Mobile Privacy

Mobile Privacy And Your Customers

We are living in the information age, and daily we share lots of information with the people around us like our colleagues, neighbors, friends and family. The sharing of information has now become the way of our life; some information is shared freely in the form of photos, ideas, opinions and our visits to different places, but there is also some information that we want to keep private. Privacy is most wanted thing in this information age, as the sharing experiences have completely changed.

In order to promote the products and make them more desirable for the consumer, marketers require some specific information. The liability that comes along with such specific information should be taken into consideration. The involvement in the legal proceedings is not good for the marketer, so this is why you should only consider the information you really need and never forget to ask for consumer’s consent. Asking for consumer’s consent will have a positive impact on your customers; this action will make them feel like a contributor and a helper for your company.  Customers generally feel good about these activities and actually enjoy them. Continue Reading…

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