Telling a compelling story is an art of persuading people. Story not only conveys information but it is also meant to stimulate and ignite the listener’s emotions. It is hard to persuade a listener through a story. An intellectual can create lists or intertwine networks of logical information and it takes very little creativity to create an argument with a conventional tone and style. However, a story, with the power to occupy minds for a long time, demands a dramatic and vivid approach of storytelling. If you have the skills to put together and interlink the ideology and principles of a good storytelling, then you can make your listeners give you a standing ovation and a huge round of applause just in the middle, rather than making them tune you out.

For example, think of a story of an online retailer, suppose we name it, suppose its CEO has to persuade some bankers to make an investment in his company. He could create an argument that his company has made a discovery of a content technique that guarantees page one rankings. He put to display many slides depicting the size of market, the business strategy, the organizational chart and a variety of other Continue reading Storytelling

What Not To Do When Reporting To Management


It is a daily routine of many professionals to make presentations in front of their bosses.

The chief strategy officer for N2growth, Mike Myatt has composed a list of top ten points that can help you tick off CEOs and will make you aware of the methods to avoid them. Here is that list:

  1. Killing the Boss’s time: If you are not ready for making presentation, then ask for some extension. Never make an unprepared attempt in front of the management, it will ruin your impression and you might not get a second chance. In case you extemporize, the chances of making mistakes get so high. When CEO’s guess that a presenter is extemporizing, and they often do then they might even play some mind games with you.
  2. Delivering twisted and half-truths: Do make the presentation that gives an impression of perfection but do not deliver twisted or half-truths. Make sure that all presented facts are precise and derived from a genuine source. Never undertake the statements that you cannot guarantee, e.g., this agenda will assure the 50 percent decrease in the injury rate. Continue reading What Not To Do When Reporting To Management

Online Sales Tax Tops Agenda

Online Sales Tax

Online sales tax is a very hot topic these days and the interesting thing about it is that it has never been discussed with such excitement ever before. Representatives of many online retailers like eBay, and have made statements about online sales tax, which, in short, gives the view that there is a very slight chance of a federal bill to be passed before the national elections. Unfortunately, that didn’t happen.  Regarding this matter, few supporting groups are also demanding a specific resolution.

The president of, Jonathan Johnson said about the online sales tax that some view it as a new tax even though it is not. Likewise, eBay’s senior director of federal government relations Brian Bieron presented his perspective about the online sales tax and said there is more energy behind doing something now more than ever. A number of laws have been sanctioned in New York, California, Connecticut, Illinois, Rhode Island, North Carolina, and Arkansas. Legislation is being proposed in Florida, Indiana, Kansas and other states, whereas some states are considering this legislation. Continue reading Online Sales Tax Tops Agenda

Mobile Privacy

Mobile Privacy And Your Customers

We are living in the information age, and daily we share lots of information with the people around us like our colleagues, neighbors, friends and family. The sharing of information has now become the way of our life; some information is shared freely in the form of photos, ideas, opinions and our visits to different places, but there is also some information that we want to keep private. Privacy is most wanted thing in this information age, as the sharing experiences have completely changed.

In order to promote the products and make them more desirable for the consumer, marketers require some specific information. The liability that comes along with such specific information should be taken into consideration. The involvement in the legal proceedings is not good for the marketer, so this is why you should only consider the information you really need and never forget to ask for consumer’s consent. Asking for consumer’s consent will have a positive impact on your customers; this action will make them feel like a contributor and a helper for your company.  Customers generally feel good about these activities and actually enjoy them. Continue reading Mobile Privacy

Five Figures to Help You Fine-Tune Your Email Marketing Campaign


Nobody likes a crowded inbox, but email marketing still proves to be effective – when done correctly. Potential customers may be bombarded with email ads, but they are still sorting through them and taking companies up on their best offers. So, how do you make sure that yours is the email that they open? Furthermore, how can you make sure that, once they open it, they click the link and make the purchase?

The answer is all in the numbers. Though you may collect a substantial amount of data on your email campaigns, there are 5 figures that are the most important to focus on: time of day, open rate, click rate, click-to-open rate and conversion rate.

Continue reading Five Figures to Help You Fine-Tune Your Email Marketing Campaign

American Moms Hold the Smartphones and the Buying Power


New information from may change your mind about who you aim your marketing efforts to. According to Hightable, women are the primary decision-makers when it comes to consumer spending in American households. From home decor to cars, women, particularly mothers, are making on average 83-87 percent of all purchase decisions. They even top men in categories such as home-improvement projects and electronics. Continue reading American Moms Hold the Smartphones and the Buying Power

The Grey Areas of Consumer Sentiment

Customer Service Practices

How easy would it be if all consumer-posted comments online could fall into simple categories, positive and negative? If they were this black and white, social analytics software companies would not have the difficult task of reading into all of the grey areas of consumer sentiment. The truth is, however, there is a wide range of consumer sentiment that puts even the most sophisticated natural language processing technologies to the test.
Continue reading The Grey Areas of Consumer Sentiment

Using Information Technology as a Source of Innovation


When most of us think of our company’s information technology (IT) team, we often think of the folks we call in to retrieve our forgotten passwords or clear up a virus on our computers… or fix our mouse because it was unplugged. Between 2001 and 2011, more than 742,000 new IT jobs were created in the United States, an increase of 29.1% compared to employment as a whole which only grew 0.2%. There’s no question that our IT teams are a valuable resource to a company, especially during that moment of panic when the dreaded blue screen of death pops up or the file we swore we saved disappears. However, is IT’s only responsibility troubleshooting and fixing glitches? Continue reading Using Information Technology as a Source of Innovation

It's All in the Design: Converting Website Visitors into Customers


We all know that high amounts of quality website traffic is a good thing. We focus significant energy into tracking that traffic, keeping count and finding out where it is coming from. However, the number of retail website visitors means little if that traffic isn’t converting into sales. Websites can be powerful tools when it comes to growing a business, especially when website visitors convert and become costumers.

So, how can we make that website traffic meaningful? How do you make the sale to an online costumer with whom you canít directly interact?

The secret to converting traffic to sales lies in part to the design of the website. The truth is that, if you aim to convert, not just any web design will do. Customers typically gravitate to stores with excellent customer service, a friendly online experience (everything works as it should) and good organization. The same is true of websites. When your website is user-friendly with support and contact information easy to find, your visitors are more likely to make a purchase. Continue reading It's All in the Design: Converting Website Visitors into Customers

Planning Ahead for Smart Card Use in the U.S


We’ve heard the buzz about smart cards for years, but since they haven’t made a big appearance in the United States, many retailers, Working Person’s Store included, still haven’t installed terminals that read them.  EMV (Europay, MasterCard and Visa) smart cards have been around since 1994 and are widely used today in Europe.  Is it time for American retailers to get on board?

While there were more than 1.5 million EMV-compliance cards being used around the world last year, U.S. card issuers and retailers have stuck to the traditional mag-stripe card.  Things will be changing, however, since several U.S. banks have started issuing cards with both a mag-stripe and a chip.  In fact, many are considering smart card rollouts within the next three to five years. Continue reading Planning Ahead for Smart Card Use in the U.S