Mobile Surge for Shopping
Sending a text to a retail customer via cell phone isn’t a good enough way to connect anymore. Now, retail companies need to optimize mobile channels in such a way that customers can buy products, track pricing and comparison shop anytime and anyplace to remain current. This means businesses should have mobile versions of their websites in addition to custom mobile apps.
A February 2012 Consumer Electronics Association M-Commerce Forecast showed that 90% of consumers own a tablet, smartphone, or cell phone. Of that percentage, 37% participate in some form of mobile retail. Consumers spent an average of $642 on mobile purchases in the last 12 months, bringing the overall total to an astounding $124 billion. While the internet generated e-commerce, the iPhone and Android devices have spawned m-commerce.
Staples has greatly benefitted from m-commerce and now boasts mobile technology that allows consumers access to a virtual shopping cart in real-time, a GPS store locator, store inventory look-up and improved on-site searching. With an app and this mobile site, Staples is able to both research successful ways to interact with consumers via mobile devices and provide shoppers with easy ways to buy and compare. Continue Reading…