Seven Rules for Keeping Your Retail Customers
As any business knows, once a customer visits your store or site, it’s imperative to keep them coming back. Here is a list of seven rules every retail company should follow to maintain customer loyalty.
1. Know your customer. Companies know that consumer behavior is constantly changing; expectations from last year could be vastly different this year. With more shopping options available to consumers than ever before, it is essential that retailers constantly monitor customers and their behavior patterns. A customer’s needs should always be anticipated. It is critical to have just what the customer wants in the quantity they need within the timeframe they have to have it.
2. Do something. After watching customer behavior, it is necessary to act on what you learn. Based on what your retail business has learned, it should immediately implement actions that will, in turn, result in a return on investment. In other words, what is good for the customer should also be good for your retail business.
3. Price Matters. This rule involves accessing resources to ensure your retail business gives customers a better price than competitors. Continue Reading…