Why Our Customers Stay With Us
As more choices have become available to consumers, many shoppers have become more well-informed and knowledgeable, raising the bar for companies to appeal to them. Coupon clipping is a way of life for many in this down economy, and customers expect retailers to empathize by keeping prices low.
This frugality has paved the way for less loyal shoppers driven mainly by price. A report from Planet Retail finds six key developments that will shape the world of private labeling in 2012 and beyond.
1. Customer endorsement. Because of heightened awareness from social media, customer endorsement is on the rise. Companies are involving customers in the decision-making process more often. This could be through feedback or new product suggestions. Asking customers for opinions on products both builds trust and ensures quality goods. At Working Person’s Store, we love to hear back from customers and are open to making changes so that shopping with us is an experience that keeps you coming back.
2. Cherry picking the tiers. If your business has a great product but another business has an equally great product at a lesser price, the consumer is going where it will hurt their wallets less. Working Person’s Store strives to give quality products at great prices so our loyal customers donít need to look elsewhere. Continue Reading…